Dentists can Grow their Practices by Attending the IAPAM’s Hands-On Botox ® Training
The market for botox ® treatments is growing. In a report published by GlobalData, “the global market for facial aesthetics is forecast to reach about $4 billion in 2017 at a compound annual growth rate of 9%. The growth is expected to be driven by minimally invasive procedures that offer long term results at competitive pricing.” The key to dentists capturing a portion of this growing market is by engaging in comprehensive, hands-on, physician-lead Botox ® Training like that offered at the IAPAM’s Aesthetic Medicine Symposium with Botox ® Training.
Catherine Maley, frequent contributor to the IAPAM and author of Your Aesthetic Practice , agrees. She comments that a dentist sees “on average 8 dental patients per day. Pareto’s Law of 80/20 Rue says that 20% will convert to aesthetics if asked. That’s 1.6 patients per day multiplied by the average cost of a Botox ® treatment at $2350 and that equals $560 per day. Now multiply that by 22 working days per month, and multiply that again over 12 months,” and an expertly trained dentist could see his/her dental practice grow by over $100,000 in revenue in a year.
Dentists can capture this growth in 2011 and beyond, by attending “all-inclusive” training programs, offered in medical facilities not hotel rooms, and lead by board-certified dermatologists and aesthetic medicine business experts, such as the IAPAM’s Aesthetic Medicine Symposiums, the IAPAM’s Aesthetic Practice Start-Up Seminars, and the IAPAM’s Advanced Botox ® and Dermal Filler Programs.
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