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Dr Dinesh Vegad, who runs St Paul’s Square Dental Practice in the Jewellery Quarter, has seen first hand the disastrous results of people trying to save money in the credit crunch - which ends up costing a bigger bill to the patient or the NHS to correct shoddy work.

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. More people are also turning to cosmetic enhancements beyond whitening, such as bonding and veneers, which can improve both the function and appearance of crooked, chipped, or worn-down teeth.

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This first post is somewhat reactionary in that I see a lot of clients wasting valuable marketing bucks on AdWords campaigns that cannot succeed.  So in the coming weeks I will post additional marketing tips for Cosmetic Dentists and will strive to pull all these tips into a lucid plan of action for anyone attempting to market themselves.

Google AdWords for Cosmetic and Family Dentists: Part 1

I thought about calling this article ”where did my money go?” because of the many conversations I have had with people who have innocently launched a Google AdWords campaign on their own. There is a repetitive cycle of use that I see that is unfortunate and completely avoidable. It typically goes like this;  a business owner will set up an account, bid a huge number of keywords based on how they would search, set their daily limits and create a single generic ad. They kick off their campaign, watch their account burn through their limit everyday and don’t see any increase in business. They come away from the experience convinced AdWords doesn’t work. If you’ve been through this scenario, your not alone.

Google has done a great job of making their online advertising system user friendly. Anyone who is interested in learning it and devotes a little bit of time to it can use the system in a matter of hours. However, AdWords at it’s basic level, is just a tool for marketing. If you don’t have a plan, and you don’t understand how it’s supposed to work,  your AdWords campaign will fail. Just because I know how to use a hammer doesn’t mean I can build a house. You need a plan and a lot of other tools to get the job done.
Before you begin it is important to consider whether or not you should proceed. You really need to consider if you should devote the time and energy to learning and working an AdWords campaign yourself. It can benefit your dental practice but the root question (no pun intended) is, should you take time away from practicing dentistry to learn something that is not a part of your business? As you read this series of posts understand that all of these steps take time. That time will not be available to you to do the work that actually makes you money so it’s a balancing act. After you have an idea of what developing and managing a successful AdWords campaign entails, you should consider hiring a professional internet marketing firm. They can manage this process for you and they have the experience and resources to give you the desired outcome without draining all of your valuable time. So go in with your eyes wide open and consider the options before you proceed.

How Does AdWords Work?

AdWords is a powerful marketing tool that, at it’s basic level, allows you to bypass organic search results and buy the number one position when someone searches for your product or service. You bid on search phrases and are positioned based on the highest bidder. When someone clicks on your ad in the “pay per click” (PPC) section of a search engine results page (SERP) you pay based on what the next highest bidders number is. There are a number of other factors that come into play for exact positioning but essentially that is how the system is designed to work.
The advantage to this innovative approach to marketing are, instant results, tight geographic controls, and a wealth of data to determine the effectiveness of your campaign. You can target a specific geographic area, at a specific time of day, with very specific ads. This is an unprecedented level of control for advertising. Unfortunately this can lead people to believe that it’s a plug and play solution for their business.

It can help but it requires a plan.

In the next installment of this series we will walk-through a campaign design and set-up.

Headache is just one symptom that may be attributable to malocclusion (a bad bite). Other symptoms such as pain or noise in the jaw joint, facial pain, sensitive teeth, difficulty chewing, and neck pain may also be related to your occlusion, and should be discussed with your dentist.

Headaches are generally classified into several basic types: Sinus, Cluster, Tension and Migraine. You can determine which type you have by discussing it with your physician or dentist. While headaches are typically treated by your physician, improper occlusion (your bite) may play a significant role in certain types of headaches as well as other forms of head and neck pain.

Read full Press Release here - Headaches? Tell Your Dentist!.

On Feb. 6, during the seventh annual ADA Give Kids A Smile(R) program, some 45,000 dental professionals will provide free services to as many as 500,000 children at more than 1,600 sites. St. Louis Cardinal first baseman and National League MVP Albert Pujols has joined with the ADA to support Give Kids A Smile by starring in several television public service announcements.

Participating dentists and dental team members hope to diminish the current four percent rise in dental caries (cavities) — the first rise in 50 years — among pre-schoolers, ages 2-5, reported by the CDC in April 2007.

“There have been enormous advances in dental science in recent years but among America’s low-income and minority children, oral health is still a critically unmet health care need,” said ADA President John S. Findley, D.D.S. “Though many children will benefit from the services provided through Give Kids A Smile, our concern is for the countless others who continue to suffer from untreated dental disease. Oral health is related to overall health and it’s important that policymakers strengthen dental provisions in public health programs to help put children on the road to good health!”

American Dental Association :: ADA ‘Give Kids A Smile’ Events Provide Dental Care to Children from Low-Income Families.