Celebrities and TheraBreath® at the Golden Globe Awards
Throughout the event, many celebrities came by the TheraBreath gifting area to discuss their experiences with the product and to also learn more about how these natural products provide fresh breath. Some of the celebrities that were able to enjoy TheraBreath products included Rico Rodriguez of Modern Family, Raven Goodwin of Glee, Bai Ling of The Crow, Booboo Stewart of Twilight, Christian LeBlanc of The Young and the Restless and the 2011 Ms. America – Tracy Broughton, among many others. Needless to say, the products were very popular among the celebrities who are in need of fresh breath during the big Golden Globe Awards events.

“There is a clear disconnect between the potential of the medium and its utility by dentists. Very few dentists truly understand how to leverage Facebook and other social media properties,” said Abe Kasbo, CEO of Verasoni Worldwide.  ”The results of this study are no surprise, and falls in-line with some other industries. While Facebook has depth and breadth in terms of the sheer number of people participating in its network, it’s still a relatively young medium and the learning curve is steep, especially for dentists,” continued Kasbo.

The study found that Facebook’s search capabilities are not as robust as major search engines such as Google. When searching for “dentist” by state (using the full name of the state in one search, and the abbreviation in another), results yielded a total of 229 dentists nationally, with Texas (18) and New Jersey (17) yielding the most dentists, while several states including Wyoming, Connecticut, and Montana yielded zero.

The study found 47% of dentists in the sample did not have any posts on their Facebook property, while only 30% of dentists seldom posted.

Additional highlights from the study include:

• Of 229 dentists, we found 6 dentists with zero friends (3%), 37 dentists had between 101, and 500 friends (16%), 181 or 79% of dentists had between 1 and 100 friends, and five dentists representing 2%, had more than 500 friends
• 108 dentists (47%) who did not have any posts on their Facebook page or group, while 30% of dentists seldom posted on their Facebook page
• Only 37 dentists representing 16% posted monthly, while 15 dentists or 7% posted often
• Only a handful of dentists integrated Facebook with other web properties such as YouTube or blogs

Visit http://verasoni.com/?p=2021 to learn more about this study, its implications, methodology and data.

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This first post is somewhat reactionary in that I see a lot of clients wasting valuable marketing bucks on AdWords campaigns that cannot succeed.  So in the coming weeks I will post additional marketing tips for Cosmetic Dentists and will strive to pull all these tips into a lucid plan of action for anyone attempting to market themselves.

Google AdWords for Cosmetic and Family Dentists: Part 1

I thought about calling this article ”where did my money go?” because of the many conversations I have had with people who have innocently launched a Google AdWords campaign on their own. There is a repetitive cycle of use that I see that is unfortunate and completely avoidable. It typically goes like this;  a business owner will set up an account, bid a huge number of keywords based on how they would search, set their daily limits and create a single generic ad. They kick off their campaign, watch their account burn through their limit everyday and don’t see any increase in business. They come away from the experience convinced AdWords doesn’t work. If you’ve been through this scenario, your not alone.

Google has done a great job of making their online advertising system user friendly. Anyone who is interested in learning it and devotes a little bit of time to it can use the system in a matter of hours. However, AdWords at it’s basic level, is just a tool for marketing. If you don’t have a plan, and you don’t understand how it’s supposed to work,  your AdWords campaign will fail. Just because I know how to use a hammer doesn’t mean I can build a house. You need a plan and a lot of other tools to get the job done.
Before you begin it is important to consider whether or not you should proceed. You really need to consider if you should devote the time and energy to learning and working an AdWords campaign yourself. It can benefit your dental practice but the root question (no pun intended) is, should you take time away from practicing dentistry to learn something that is not a part of your business? As you read this series of posts understand that all of these steps take time. That time will not be available to you to do the work that actually makes you money so it’s a balancing act. After you have an idea of what developing and managing a successful AdWords campaign entails, you should consider hiring a professional internet marketing firm. They can manage this process for you and they have the experience and resources to give you the desired outcome without draining all of your valuable time. So go in with your eyes wide open and consider the options before you proceed.

How Does AdWords Work?

AdWords is a powerful marketing tool that, at it’s basic level, allows you to bypass organic search results and buy the number one position when someone searches for your product or service. You bid on search phrases and are positioned based on the highest bidder. When someone clicks on your ad in the “pay per click” (PPC) section of a search engine results page (SERP) you pay based on what the next highest bidders number is. There are a number of other factors that come into play for exact positioning but essentially that is how the system is designed to work.
The advantage to this innovative approach to marketing are, instant results, tight geographic controls, and a wealth of data to determine the effectiveness of your campaign. You can target a specific geographic area, at a specific time of day, with very specific ads. This is an unprecedented level of control for advertising. Unfortunately this can lead people to believe that it’s a plug and play solution for their business.

It can help but it requires a plan.

In the next installment of this series we will walk-through a campaign design and set-up.

Right Dental Group’s fresh approach to new patient marketing establishes a departure from business as usual in the dental advertising industry. Instead of sending phone calls or email inquiries from potential patients to its dentists Right Dental Group only sends new patients that are ready to schedule an appointment. The most radical element this program is the price; Right Dental Group does not charge any fees to its dentist members.

The power of social media, group buying and e-commerce are the marketing engines leveraged by Right Dental Group for its dentists. The significant challenges presented to the sole practitioner when employing these methods of marketing are overcome with participation in Right Dental Group. Dentists are not overwhelmed by large influxes of new patients nor are they merely servicing new patients who have traveled to merely redeem a coupon.

The success of the Right Dental Group program is found in its ability to provide localized options for patients. Patients that choose a practice for service have done so from multiple choices on the Right Dental Group website. Patients see a detailed dentist profile and choose a dentist from the dozens of dentists listed in their area. The patient’s choice of a specific practice greatly increases the opportunity to convert the patient into a lifetime patient of the practice.

Most traditional marketing efforts require a dental practice to invest $250 to $300 to get a new patient to schedule an appointment. This expense normally expands when the dentist provides a discount on service to a new patient for a dental exam, cleaning and x-rays. Right Dental Group eliminates the expense of producing the new patient; reducing the investment of its members to the supplies and labor required to perform the service.

Dentists interested in participating with Right Dental Group must meet membership criteria and pass a third-party background check. Member dentists are held to high standards of patient service and treatment. More qualifications can be seen at www.RightDentalGroup.com/join . For qualified dentists, memberships are currently available in most metropolitan areas. Memberships are limited in each city and are filled on a first come, first qualified dentists basis. For more information, interested parties should call 877 804-8484 or email info@RightDentalGroup.com.

Read full story via HULIQ.

Rad full story via Health News.