According to Dr. Paravina, the term “chameleon effect” refers to the perception that color differences between esthetic dental materials and hard dental tissues are smaller when the materials are viewed side-by-side than would be expected when viewed in isolation.

“Color marks the border between esthetic and non-esthetic,” stated Professor Rade Paravina from the University of Texas Dental Branch at Houston, USA. “Blending effects are also material and shade dependent. The blending increases with the decrease of restoration size, the decrease of initial color difference and the increase of translucency.”

A study reported by Dr. Paravina clearly demonstrated that the majority of resin composites exhibited color adjustment potential, with the most pronounced color blending potential recorded for Venus Diamond. Dr. Paravina concluded that because of huge differences in color adjustment potential among materials and the possible influence on esthetic outcome, it would be beneficial to quantify the color adjustment potential of resin composites both scientifically and clinically.

“A recent survey by the AACD indicates that approximately 22% of patients use over-the-counter whitening products,” said Amy Holmes, Heraeus Product Manager for Venus White.  “We believe that a significant portion of these revenues can be recaptured by dental practices, and that our Venus White Ultra product can make this possible while maximizing practice profit and productivity.”  According to Ms. Holmes, this will also benefit the patient.  “There’s no doubt,” she said, “that whitening systems administered and monitored by dental professionals offer a more consistently successful whitening experience.”

Venus White Ultra Pre-Filled Disposable Whitening Trays are part of Venus White’s three-level whitening system, the only such system available to US dental practices through dental distributors.  The other two levels in the system are the Venus White Pro line for use with custom whitening trays, and the Venus White Max in-office whitening line.

Venus White Ultra represents a smart and convenient entry-level whitening option that provides unique business opportunities and opens doors to more advanced Venus White Pro and Venus White Max options.  It can also be the perfect accompaniment to Venus White Max as the follow-up home system to sustain the results achieved with in-office whitening.

Venus White Ultra involves a once-a-day treatment for up to seven days, and results in visibly whiter teeth in just three days.  Each disposable tray is pre-filled with mint-flavored, 11.2% hydrogen peroxide gel.  Both the upper and lower trays, which are sized differently, are ultra-thin and designed to mold securely around each tooth for maximum comfort. They also maximize patient and staff convenience, as no multiple visits and little or no chair time are required.

In addition to enjoying exceptional results and convenience, Venus White practices are also supported by outstanding patient marketing programs.  In addition to patient brochures, posters and event cards, the company offers an innovative “Print-on-Demand” service on its website that allows practices to customize and print marketing materials featuring the practice’s information.  The practice can also access free downloads for use on its own website and in its customer communications.  Yet another service offered by Heraeus is its Heraeus Dental 360 e-newsletter, which offers customers marketing tips and other “news you can use.”

Zoom, the whitening brand most requested by patients, has provided more than four million people a brighter, whiter smile. Now, on the eve of the tenth anniversary of Zoom, Philips, the global leader in lighting, has utilized its most advanced LED whitening technology for the new light. Using blue LED technology that emits the optimal light spectrum, Zoom WhiteSpeed accelerates and enhances whitening results with no compromise to safety. Of the 33 dental professionals who participated in testing the new Zoom WhiteSpeed, 85 percent indicated that the results were equal to or greater than previous Zoom models.

“Philips is dedicated to providing innovative solutions for dental professionals that help improve the experience and outcomes of their patients,” says Frank McGillin, General Manager of Discus Dental, now a part of Philips Oral Healthcare. “Zoom WhiteSpeed helps people get their teeth to their whitest white in approximately 45 minutes, and the new variable settings allow dentists to customize treatments to ensure optimal comfort.”

In addition to enhanced results and comfort for patients, the new light also offers benefits for dental professionals. The blue LED technology provides a significantly longer-lasting light source (50,000 hours) and uses 41 percent less energy than previous models, reducing the need to purchase replacement lights and thereby decreasing costs and offering a more environmentally-friendly option. Zoom WhiteSpeed also offers a refreshed design and improved ergonomics with a new power cord wrap, knots, counterweight and larger casters for easier moving.

Upon appointment of Chief Scientific Officer and Board Member Dr. Martin S. Giniger DMD, PhD, MsD, FICD, the Company has recently announced several Patent-Pending Oral Health and Teeth Whitening Technologies that have been purchased in full from the world renowned Bio-Chemist. Upon acquisition of these products, White Smile Global Scientific Team, led by Dr. Giniger, closed in on strategic partnerships with FDA Registered Laboratories within the United States.  One such laboratory is June Jacobs Laboratory which operates an approximate 50,000 sq.ft. advanced manufacturing facility in the North Eastern United States.  White Smile Global Inc. also announced shortly after that the Chief Operations Officer of June Jacobs Laboratories, Mr. Matthew Silpe, was elected to the Company’s Board of Directors.  Also an announcement was made appointing Dr. Marcus S. Tappan DMD to the board of Scientific Advisors.

Recently completed is the White Smile Premier™ “At-Home” Professional Grade LED Teeth Whitening System which consists of a handheld Professional Grade LED teeth whitening light paired with a two part pen system and the revolutionary White Smile™ Tooth Gloss.  Several of the components in this new system, which is designed for use at home or “on-the-go,” utilize patent-pending formulations of Dr. Giniger’s inventions.

Clinical Study on this product is nearing completion, with preliminary results exceeding the Company’s expectations.  Preliminary product packaging design has been recently completed and will be finalized upon receiving the final results of the clinical study at which time White Smile Global will make the results of the final claims before the product becomes available for purchase to consumers.

Also created was the packaging for the “EU-Friendly” Non-Peroxide version of the Smile Premier™ “At-Home” Professional Grade LED Teeth Whitening System which will make this product the first “At-Home” LED Teeth Whitening System available to consumers in the European Union market due to the cutting edge technology of the patent-pending micro-encapsulated teeth whitening gel created by Dr. Giniger. French Distributor, Institut Saint Paul, has already presented this product to its distribution channels in France, Italy, and other European Countries with very positive feedback.  Samples of the new packaging have been approved by both the Company’s Board of Directors as well as the Distributor and mass manufacturing has commenced.

White Smile Global will be introducing additional Distributors in multiple countries in Asia, Europe, Africa, and South Africa in the following weeks as the Company’s Executives finalized details with these potential International Partners.

To enter, “like” Luster Premium White on Facebook and submit your name and email address to be automatically entered into the contest. Don’t have Facebook? Don’t fret! Participants may also enter via LusterOralCare.com. No purchase or payment necessary to enter or win. Applicants must be 18 or older to enter.

Contest begins Nov. 1, 2011; you’re just a few clicks away from a richer New Year!

New Year’s Eve, opening nationwide on December 9, rings in the holiday season with a dazzling ensemble cast led by Halle Berry, Jessica Biel, Jon Bon Jovi, Abigail Breslin, Chris “Ludacris” Bridges, Robert De Niro, Josh Duhamel, Zac Efron, Hector Elizondo, Katherine Heigl, Ashton Kutcher, Seth Meyers, Lea Michele, Sarah Jessica Parker, Michelle Pfeiffer, Til Schweiger,Hilary Swank and Sofia Vergara.  From New Line Cinema and Warner Bros. Pictures, the film is directed by Garry Marshall from a screenplay by Katherine Fugate and produced by Marshall, Mike Karz and Wayne Rice, who brought you last year’s hit “Valentines’ Day.”

Designed by Bio-chemist and White Smile Global Chief Scientific Officer Dr. Martin Giniger, DMD, PhD, MsD, FICD; we are pleased to announce the launch of the world’s only authorized peroxide-free teeth bleaching system with unmatched efficacy to fill the void of legal teeth whitening products available in the European Union and many other foreign markets.  Because of EU Regulatory Guidelines prohibit teeth whitening gels with more than 0.1% hydrogen peroxide, White Smile Global’s scientific team has formulated this innovative product to achieve maximum whitening while still complying with EU guidelines.

The White Smile® Premier Non-Peroxide Teeth Whitening Gel™ is a special formulation that provides both activator and whitening agent in a single syringe. This formula was developed in the laboratories of Dr. Martin Giniger, one of the world’s top oral care formulation experts who’s career in the oral care and teeth whitening industry has spanned decades, formulating products that generate more than US $10 billion annually.

According to Dr. Giniger, “This gel contains proprietary ingredients to achieve clinically longer lasting, whiter results without the use of hydrogen or carbamide peroxide as a primary whitening agent in the gel.”  He added, “We have been able to microencapsulate active ingredients, and that allows even a small amount of oxidizing agent to achieve dramatic whitening results.”

The latest preliminary clinical studies of this “EU-Friendly” gel, paired this new revolutionary gel with the newly completed White Smile® Premier™ “At-Home” LED Teeth Whitening System, and have shown results that compare favorably to many teeth whitening products available to dentists in the United States.  Furthermore the patent-pending micro-encapsulation formula that contains no harsh peroxides is very gentle.

According to White Smile Global CEO, Mr. Omar Ahmadzai, “White Smile Global is very excited to release this new product to the European and foreign market. As always we strive to provide our customers with the latest technology and breakthroughs in the teeth whitening industry, the opportunity for Consumers in European Union Countries to use a true “Professional Grade” teeth whitening system from the comfort of their own homes is nothing less then revolutionary.”

All White Smile brand of products are manufactured in FDA Registered Laboratories in America.

The sparkling white smile that consumers have always dreamed of is now a “sensitivity-free” reality thanks to a new at-home, foaming teeth whitening product by White Smile Global Inc.  Its new patent-pending White Smile Complete™ Dual Oxygen-Infused Technology™ teeth whitening foam is extremely easy to use, and requires no trays and no strips. This two-part, foaming whitening system includes a cleaning and whitening foam, comprised of an all-natural formula, without hydrogen peroxide, that is simply brushed onto teeth twice daily.  Designed to be used instead of tooth pastes, which contain harmful abrasives that over time thin the enamel of the tooth surface. This revolutionary new product was created by the company’s world renown biochemist.

“We are very proud to introduce this new product to the market, and we are excited to be announcing shortly our distribution channels where consumers will be able to purchase this product as well as our other patent pending products we have introduced over the past few weeks,” states White Smile Global Inc. CEO Omar Ahmadzai.

The White Smile Complete™ Dual Oxygen-Infused Technology™ teeth whitening foam system has a two-part formula that provides both true stain removal and whitening – and therefore it is designed to achieve longer lasting results. This advanced product provides exactly the same kind of results as a dental laser whitening, but in a much safer fashion because its detergent containing cleaning formula pre-treats and removes teeth stains before the whitening foam brightens the whitens the dental enamel. The secret to the technology is the fact that it is a true foam, infused with oxygen, that has the ability to penetrate much faster than pastes or gels, so the results are achieved lightening fast.

We hail this product as the next generation of daily oral care, this new concept was created by White Smile Global Chief Scientific Officer Dr. Martin Giniger DMD, PhD, MsD, FICD.  ”The unique White Smile Complete™ Oral Foam teeth whitening foam system has a 95% success rate and is an affordable alternative to professional teeth whitening treatments.” He continues, “Consumers will be interested to know that peroxide has no capacity to remove stains, it only slowly and painfully lightens some stains. Our product actually removes the stains by utilizing our dual oxygen infused technology, which is an effervescent complete foam which combined with the step two teeth whitening foam, is designed to make teeth as naturally white as they can be. We have developed a product that is safe for everyone to use, even for those consumers who have tried whitening before but found it too painful. The easy to understand instructions guide you step-by-step on applying the White Smile Complete™ system using only a toothbrush.”

The two part kit contains one 50 ml bottle of the (step one) deep cleaning foam and one 50 ml bottle of the peroxide-free whitening foam (step two). The exclusive “oxygen-infused foaming” delivery system makes sure that all the active ingredients are delivered around consumer’s teeth perfectly, without need for difficult to use trays or strips. No other whitening treatment kit uses foaming technology like it.

All White Smile Global Inc.  products, including White Smile Complete™ Daily Use System are manufactured in America.

Created by world-renowned oral care scientist and cosmetic dentist, White Smile Global Chief Scientific Officer Dr. Martin Giniger, DMD, PhD, MsD FICD – oral health expert, Tooth Gloss™ radically redefines the at-home teeth whitening experience. The patent-pending technology is a novel “Tooth Polish” maintenance product that can be used to boost tooth whiteness instantly.

The White Smile Tooth Gloss™ is the first true peroxide-free maintenance product that is used to maintain the effects of a whitening session without the constant usage of hydrogen peroxide.

White Smile Tooth Gloss™ is a beautiful crystal clear, peroxide-free and abrasive-free tooth gel that can be used daily or as often as needed. Not only do teeth look much whiter, but they will also feel just-from-the-dentist clean. The product also has an intense mint flavor for superior breath freshening.

“Based on years of creating the world’s most popular and advanced professional teeth whitening treatments, I wanted to create a solution that boosts and maintains the effect of all consumer and professional whitening treatments,” said Dr. Martin Giniger. “I invented this product for my patients. They loved it, and now with White Smile Tooth Gloss™ the whitening experience has evolved to be more comfortable and convenient without harsh abrasives or peroxide.”

Packaged in a high-end, cosmetic style, 1.0 ounce clear pump dispenser, White Smile Tooth Gloss™ gives the user an enhanced sense of well being that assures them that they are using the highest quality oral care product available anywhere.

It’s also comforting to know that all White Smile™ products are enamel and dental-work friendly. Additionally, all White Smile Global formulas have a neutral pH and no dangerous hydrogen peroxide. They even have great flavors to make the cleaning and whitening experience extremely pleasant and delicious.

How Does White Smile Tooth Gloss™ Work?

White Smile Tooth Gloss contains a patent-pending technology that combines special detergents and glossing agents that penetrate into teeth and lift out stains. The glossing agents adhere to teeth and give teeth a highly lustrous appearance, allowing white light to reflect better, making teeth as white as they can be. Also the slick surface prevents re-deposition of stains and ugly dental plaque.

“The White Smile Premier™ handheld LED Light will be paired with a patent-pending dual pen system that includes a pre (step 1) and post whitening gel (step 2), designed to not merely mask stains like existing treatments, but actually remove them from the tooth surface by combining cutting edge LED technology with micro-encapsulated teeth whitening gel that we are proud to have announced,” states White Smile Global Inc. Chief Scientific Officer Dr. Martin S. Giniger.

This agreement between the companies consolidates LED teeth whitening light systems that range in $3,000.00 per light system to dentist ($500.00 per treatment for end consumers, i.e- Zoom!2™ ) into a handheld, battery operated “At-Home” teeth whitening  system that includes two patent pending gels that Company Executives confirm will yield significantly advanced clinical results when compared to current treatments.

“Imagine the day that consumers will be have the power to decide and execute ‘professional grade’ teeth whitening from the convenience of their own home in the palm of their hand,” states White Smile Global CEO Omar Ahmadzai. “That day is very close at hand.  Everything begins with a smile, and we are very excited to showcase this system to the world in the weeks to come,” ending the interview.

“People love to whiten their teeth, but they want an experience that is easy to use and highly effective,” explains Mr. Omar Ahmadzai, CEO of White Smile Global. “This whitener has it all in one.  A convenient syringe that requires no mixing, no refrigeration and it is specially designed to work with 100% of the existing LED and UV lamps in the market today. The teeth whitening industry alone is a multi-billion dollar a year industry, and we are committed to revolutionizing both components of this amazing industry.  Since the introduction of this advanced patent-pending formula, we are excited to inform the industry of the advancements of our next and final stage which is an advanced light system designed to compliment this ground breaking gel,” affirms Mr. Ahmadzai.

“The whitening system is made of a specially optimized, highly concentrated hydrogen peroxide whitening formula and it further contains an ultraviolet light sensitive photo-activator capable liberating bleaching free radicals, which is constituted by a micro-encapsulated carrier. This carrier is substantially evenly dispersed throughout, a multiplicity of microencapsulated particles of an oxygen releasing activating agent. The walls of the microcapsules are rupturable upon mechanical manipulation or when in coming in contact with saliva such as occurs during the teeth whitening operation, and thereby conveniently releases the oxygen-free radicals at the site where it is most effective.  Further, this proprietary whitening gel contains a micro-encapsulated light-activated accelerator built right in, so the end-user can achieve an excellent whitening results with the highest possible amount of convenience and ease in a reduced amount of time lowering the current exorbitant expense of each teeth whitening treatment,” states White Smile CSO Dr. Martin Giniger DMD, PhD, MsD, FICD.

The product is set to be released under the White Smile™ brand, which is wholly owned by White Smile Global, Inc. It will become one of the first of many multiple patent-pending formulas will be released to the general public and dentists through retail product placement and online sales beginning this fourth quarter of 2011. All White Smile™ Products are formulated, designed, and manufactured in America.